Most men will get their first bunch of flowers at their own funeral and in a country where Kiwi blokes struggle to open up about their feelings, we’re having too many funerals.
Chats between mates naturally happen over a beer, which is why the Blokequet exists – a mid-strength hazy pale ale brewed with flowers that can be gifted between mates to break the ice on traditionally hard topics. It’s time we normalised flowers for men, let’s do it before it’s too late.
Every can will also be a donation to I AM HOPE, supporting young New Zealand men.